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Discover how to find your competitors' keywords with this beginner-friendly guide. Learn simple tools and strategies to uncover high-performing keywords and boost your SEO strategy today
Do yAre you curious about how to identify rivals' keywords?
Have you ever wondered why Google and other search engines rank the websites of your rivals so highly?
Have you ever analyzed competitors to find out "what THEY do right and what YOU do wrong"?
If you answered "yes" to any of the aforementioned questions, this comprehensive guide will teach you how to use one of the greatest SEO tools available to find keyword research ideas from the websites of your rivals SEMrush.
Before we get into the details of how to find competitors keywords, let’s first find out why you need a robust SEO tool like SEMrush.
There are a ton of free tools out there which can help you with keyword research but most of them fail at two things;
The #1 reason to use SEMrush for this tutorial is this: it provides “Organic research tool”.
SEMrush organic research helps you easily find;
Just in case if you don’t have access to SEMrush, use the below link to get it FREE for 7 days.
Let’s now get into the details and find out how you can use SEMrush organic research tool to get ideas for keyword research from your competition.
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No matter how great your content is, it won’t generate any search traffic if your keyword strategy sucks. Observe any high traffic blog and you’ll notice one thing that they have a solid keyword strategy in place.
Almost every high traffic website has a PROVEN formula to come up with a ton of high performing keywords that rank well in SERPs.
So how can you strengthen your keyword strategy to find better keywords?
I’ve a simple tip for you: find out the best performing keywords of your competitors’ websites.
Why You Should use SEMRUSH?
The explanation is straightforward. Your target audience is likely interested in a hot issue if a keyword phrase is bringing thousands of visitors to your competitors' websites each month from search engines like Google.
You should probably think about writing a blog article on that subject as well. Writing something that no one wants to read is a waste of time and effort.
You can quickly develop a keyword strategy that helps you get a ton of new keyword ideas that you can utilize to produce excellent content by looking at the top-performing keywords of your competition.
How can I quickly identify competitors' keywords?
While there are several ways to identify rivals' keywords, using a tool like SEMrush is the most efficient method.
Millions of individuals use SEMrush, the top competitor research tool in the globe, to easily analyze the websites of their rivals.
Here's how to quickly identify your competitors' keywords using SEMrush.
Step 1: Click "Organic Research" under the Domain Analytics section after logging into SEMrush (click here to receive a free trial of SEMrush).
Step 2: Now enter any URL of your competitors’ website to find out what keywords they are actually ranking for
As you can see above, I used Neil Patel's well-known marketing blog, NeilPatel.com, as an example. His website is ranked for more than 156,000 organic keywords, as you can see!
Step 3: Identifying your competitors' top-performing keywords
Targeting thousands of keywords that your rivals are ranking for is not something you should do. It simply doesn't make sense and doesn't take much time.
You don't need to locate every one of the more than 150,000 keywords that Neilpatel.com is now ranking for. Rather, we can just identify a few of the most effective keyword phrases that are simpler to rank for.
Here's where you may use SEMrush's filters to identify traffic-generating keyword ideas and remove unwanted terms. Let's examine how you can utilize SEMrush filters to identify your competitors' top-performing keywords.
I'll share a handful of the best filters I frequently employ to identify low-hanging fruit phrases.
Filter #1: To find long tail keywords
To get a list of all the keyword phrases that contain four or more words on the websites of your competitors, click on Advanced Filters under the "Organic search positions" section and select the following filter.
As you can see from the above, Neilpatel.com's keyword count decreased from over 150,000 to about 25,000.
There are still a lot of keywords, don't you think? Now let's apply a few more filters to identify the top-performing keywords.
Quick tip: You may create a more precise filter by clicking the "add one more" option. You can then add as many filters as you like. This is how it appears:
Filter #2: To find keywords with less keyword difficulty
Finding complex keywords is pointless. Thankfully, SEMrush makes it simple to determine the difficulty of every keyword, allowing you to utilize filters to locate keywords that are easier to find.
To increase your chances of receiving higher rankings for your keywords, simply set the filter to keyword difficulty below 50 (50 is a relative number; you may use any number, but make sure to locate anything below 50 or 40 keyword difficulty).
This is the result of using the keyword difficulty fitler.
Finding complex keywords is pointless. Thankfully, SEMrush makes it simple to determine the difficulty of every keyword, allowing you to utilize filters to locate keywords that are easier to find.
To increase your chances of receiving higher rankings for your keywords, simply set the filter to keyword difficulty below 50 (50 is a relative number; you may use any number, but make sure to locate anything below 50 or 40 keyword difficulty).
This is the result of using the keyword difficulty fitler.
If you look closely at the screenshot above, you'll see that we reduced the number of terms on NeilPatel.com—an example case study on how to identify competitors' keywords—from 150,000 to about 100.
You may now choose any of those keywords to begin increasing your website's search traffic and sales. Because we used different criteria to solely identify the "low competitive and less keyword difficulty long tail keywords," they are also simpler to rank.
Regardless of your industry, you may identify competitive keywords in a matter of minutes by using SEMrush's Organic Research tool, which allows you to perform the same keyword research procedure.
Allow me to share one crucial point with you.
The entire goal of competitor research is to identify the advantages and disadvantages of your rivals' websites so you can figure out how to outrank them in search results.
Do you know who your competitors are?
Even if you may already have a list of the websites of your rivals, there will undoubtedly be more that you are unaware of.
The best part about using SEMrush is that it makes it simple to locate the websites of your rivals that are hidden from your view, allowing you to use them to identify superior content chances.
We've been using NeilPatel.com as an example for this post thus far, so let's identify all of the "competitors" to see a list of websites that are quite similar to NeilPatel.com.
Step 1: To view a list of all rival websites that are comparable to NeilPatel.com, navigate to the SEMrush "Organic Research" tool and select the "Competitors" area.
Step 2: SEMrush provides you with a quick list of all the websites with the most popular keywords, which you should prioritize.
This is how it appears:
Step 3: Locating the websites of unidentified rivals
You can see a list of websites that you have probably never heard of when you begin to browse down the list.
Alternatively, you can locate the websites of unknown competitors by just clicking on any of NeilPatel.com's organic rivals.
When I click on Backlinko.com, one of Neilpatel.com's rivals, I get a comprehensive report on that domain with a ton of organic keywords and the websites of its direct competitors.
Additionally, the SEMrush organic research tool displays a list of rival domains in visual form together with the most popular keywords and degree of competition.
This is how it appears in a picture:
That's all! You can repeat the process as many times as needed till you have a complete list of your unknown competing websites in order to find more content opportunities and hidden keyword ideas.
#3. Monitor the shifts in your rivals' positions to outrank them in search engine results
Are you aware of the importance of Google's first page results?
These are some fascinating statistics that you should be aware of (derived from Google organic CTR history Advanced Web Ranking).
On Google, the top spot receives about 28% of all visitors.
The traffic share for the second place is 13%.
Nearly 10% goes to the third place.
The traffic share for the fourth and fifth places is 6% and 4%, respectively.
The data (as of May 2018) is shown here.
A close examination of the aforementioned data will reveal that the majority of clicks—roughly 75%—go to Google's first page results.
What does it teach you?
You must achieve first page rankings if you truly want to increase your Google traffic. That's how easy it is.
The problem is that it can be difficult to rank on the first page of search results.
Maintaining rankings for the same term is a different effort than achieving top page rankings.
You can quickly determine whether your SEO and content marketing strategy is effective by monitoring changes in competitors' positions and comparing them to your own website.
This is where the SEMrush position changes report comes in helpful. It tracks changes in your website's position as well as those of your competitors, making it simple to determine what is and is not working.
Here is a straightforward, step-by-step guide on tracking competitors' position adjustments so you can know where your website sits in organic search results.
Step 1: To find position changes, enter a competitor's domain into the SEMrush Organic research tool.
As you can see above, the SEMrush "Position changes" report provides us with a list of every keyword position on any website that we can quickly find;
Note: Data can be shown for the previous 30 days, the previous 6 months, a year, or the entire period.
Step 2: Look for "Improved positions" to see your rivals' "strengths."
You can find out what is helping your competitors achieve top organic rankings for a keyword by learning about their website strengths.
You can learn what is effective for your competitors and what is genuinely assisting them in raising their search ranks by visiting the URLs of their improved positions.
Step 3: Look for "Declined positions" to identify your rivals' "weaknesses."
The organic search rankings of your competitors' websites are dropping for a variety of reasons, including outdated content, harmful backlinks, poor keyword optimization, or anything else.
This is where you may use the SEMrush position changes report to identify a chance to divert some of that search traffic from the websites of your rivals.
As you can see above, SEMrush is displaying Neilpatel.com's declined positions. You can go to those URLs and see if you can produce ten times as much material around them in order to improve your search rankings and steal part of their traffic.
Similarly, you can thoroughly examine the websites of your rivals using the same procedure for New and Lost on "Position Changes."
So there you go. That’s how you can use position reports on SEMrush to find strengths and weaknesses of your competitors’ websites.
What can all be found in organic search positions table?
In case if you’re curious to find out what are all the metrics provided by SEMrush Organic Search tool, here’s what all you can find of any website.
The above information is HUGE and enough for anyone to carefully analyse the keyword strategy of any website in the world. So what are you still waiting for?
Go give a try to SEMrush NOW to boost your search rankings.
Do you want to know which sites are generating the most traffic for your rivals?
Would you like a list of all the keywords that lead to a specific landing page on the websites of your rivals?
Are you interested in learning how backlinks point to landing pages?
All of the data is available in the SEMrush organic pages report.
This is how it operates.
Step 1: Click "Pages" under the SEMrush Organic Research feature to enter the URL of any of your rivals' websites.
A list of all the landing pages with the greatest traffic percentage will be sent to you right away. See what it looks like;
Step 2: Determine which keywords are driving the most natural traffic to the websites of your rivals.
Additionally, you can quickly obtain a list of all the keywords that lead to your competitors' landing sites.
To learn more about all the search phrases that are bringing in organic traffic, click on those keywords.
SEMrush is currently offering three monthly subscription options
Let's quickly review the capabilities that each SEMrush subscription plan offers.
#1. SEMrush Pro Account Features: This is ideal for novices who wish to use a fantastic tool like SEMrush to boost their search traffic. This is what the $99.95 monthly SEMrush Pro membership entitles you to.
#2. SEMrush Guru Account: This is ideal for marketers, bloggers, and SEOs that wish to expand their user base and access more sophisticated capabilities. This is what you receive when you pay $199.95 a month for a SEMrush Guru account.
#3. SEMrush Business Account: This is ideal for large brands and agencies hoping to increase search traffic and website sales. This is what you receive when you pay $399.95 a month for a SEMrush business subscription.
Click here to get a free trial of SEMrush Pro account
These are some of the frequently asked questions that I've thoughtfully put together to help you learn how to use SEMrush to uncover competitors' keywords in order to boost search traffic.
Do you want to know how to identify your rivals? Determining your most significant keywords or subjects is the greatest strategy to locate the websites of your competition. Then, you can find out who is ranking highly in Google search results by using tools like SEMrush and entering those keywords.
Sites like SimilarWeb, a free tool that allows you to enter a URL (like your own) to find similar websites, are another option.
Once you have a list of more than fifty competitors' websites, you may create a thorough keyword strategy to generate good keyword suggestions to boost search traffic.
You can utilize the SEMrush organic research tool to obtain a list of all the keywords that drive traffic for your competition. This tool can help you come up with a ton of keyword ideas in addition to other crucial search metrics like traffic cost, backlinks, similar keywords, and so forth.
You may efficiently use the SEMrush organic research tool for rival keyword analysis if you follow this comprehensive instruction.
If you're wondering what the advantages of SEMrush are, let me tell you one thing: it's the ONLY SEO tool you need to research keywords, conduct site audits, analyze competitors, track positions, analyze backlinks, estimate the traffic to any website in the globe, and much more.
All things considered, SEMrush is a comprehensive SEO toolbox that helps you save a significant amount of money and time. If you have access to SEMrush, you can use all of those features without having to pay extra for Moz ($100/month), Ahrefs ($100/month), Majestic SEO ($100/month), and other services.
Although there are a few high-end SEO tools, such as Moz, Majestic SEO, Ahrefs, SpyFu, etc., if you want to learn how to uncover rivals' keywords, I haven't yet found the finest SEMrush substitute. As one of the very few people who have been using SEMrush since its launch, I have been using it since 2016 and have never had any regrets.
Yes, you can get SEMrush pro account free by using this exclusive link (affiliate link) which gives you free access to SEMrush pro account for 7 days which is enough for you to decide whether its worth your money or not.
Researching competitors is the quickest approach for a website to rank well in organic search results. The simplest way to develop a keyword plan to boost organic traffic is to identify the strengths and shortcomings of your competitors' websites.
Therefore, the SEMrush organic research tool might be really beneficial if you're wondering how to easily locate competitive keywords. Did you enjoy this SEMrush organic research tutorial? Do you have any inquiries? In the comments, make fun of them.
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